blurb
Hot take

AI sucks.
(at being human.)

So we built a tool that doesn't try to replace you.
It just makes you superhuman.

Every "AI tool" wants to automate you out of existence.

We think that's stupid.

You're the closer. The relationship builder. The one clients actually trust. AI should handle the busywork so you can do more of that.

Blurb is your unfair advantage. Instant responses, prioritized leads, zero robotic vibes. You stay human. You just move faster.

AI SUCKS AT CLOSING DEALS•YOU DON'T•AI SUCKS AT BUILDING TRUST•YOU DON'T•AI SUCKS AT BEING HUMAN•YOU DON'T•SO WE MADE AI DO THE BORING STUFF•WHILE YOU DO THE HUMAN STUFF•AI SUCKS AT CLOSING DEALS•YOU DON'T•AI SUCKS AT BUILDING TRUST•YOU DON'T•AI SUCKS AT BEING HUMAN•YOU DON'T•SO WE MADE AI DO THE BORING STUFF•WHILE YOU DO THE HUMAN STUFF•AI SUCKS AT CLOSING DEALS•YOU DON'T•AI SUCKS AT BUILDING TRUST•YOU DON'T•AI SUCKS AT BEING HUMAN•YOU DON'T•SO WE MADE AI DO THE BORING STUFF•WHILE YOU DO THE HUMAN STUFF•AI SUCKS AT CLOSING DEALS•YOU DON'T•AI SUCKS AT BUILDING TRUST•YOU DON'T•AI SUCKS AT BEING HUMAN•YOU DON'T•SO WE MADE AI DO THE BORING STUFF•WHILE YOU DO THE HUMAN STUFF•

Our philosophy

The AI hype is annoying dangerous.

Every company wants to "AI-power" your job. Replace the human. Automate everything. They're building tools that make AI the star and you the assistant. We're doing the opposite.

What AI actually sucks at

  • ✕Reading between the lines of what a client really wants
  • ✕Knowing when to push and when to back off
  • ✕Building the trust that closes $500k deals
  • ✕That gut feeling when someone's a serious buyer
  • ✕Making people feel heard, not processed

This is the stuff that actually closes deals. The human stuff. Your stuff.

What you're stuck doing instead

  • →Scrolling through 47 unread texts to find the hot lead
  • →Copy-pasting the same follow-up message (again)
  • →Manually logging calls while driving between showings
  • →Playing phone tag with someone who just wanted an address
  • →Losing track of who needs what and when

This is the stuff AI should do. The boring, repetitive, soul-crushing admin work. So you can do more human stuff.

So we built
the flip.

Blurb doesn't try to be you. It handles the stuff that's beneath you — the sorting, the prioritizing, the instant responses, the follow-up scheduling — so you can spend your time on the human moments that actually close deals.

You're the star. AI is just the stagehand.

How it works

AI does the grunt work.
You do the human work.

01

AI sorts. You decide.

Every lead, ranked by who's actually ready to buy. Not alphabetically. Not by who texted last. By who needs YOU right now.

The AI reads intent and timing — but it doesn't make the call. You do. Because you know your market.

The human win

You spend time on hot leads, not cold ones.

02

Instant replies. Your voice.

03

Your whole team. One screen.

04

Seamless human handoff.

The Blurb Manifesto

We believe humans close deals. Not algorithms.

We believe AI should be invisible — doing the work you hate so you can do the work you love.

We believe the best technology amplifies humanity. It doesn't replace it.

We believe your clients want to work with YOU. Not your chatbot.

We believe "AI-powered" has become a red flag. So we don't lead with it.

We believe in speed. In never losing a lead. In being first without being fake.

We believe you're the star of this show.
AI is just the stagehand.

If that resonates, you're in the right place.

From actual humans

We didn't write these.
Promise.

"I closed 3 deals last month that I 100% would have lost before. Not exaggerating. Three."

Marcus

Phoenix

Solo agent, 4 years in

"My team's response time went from 2 hours to 4 minutes. Our reviews went from 4.2 to 4.9 stars. Coincidence? Nope."

Rachel

Austin

Team lead, 12 agents

"Finally, software that doesn't feel like it was built by someone who's never sold a house."

David

Chicago

Broker/Owner, 8 years in

We have 200+ more of these. But you get the point.

Pricing

One price.
No games.

We're not going to nickel-and-dime you with "per seat" pricing or lock features behind enterprise tiers.

One price. Everything included. If you're a solo agent or a team of 50, same deal.

We make money when you close more deals. Funny how that aligns incentives, huh?

Early access pricing

$99/month

$199/month50% off for early adopters

Unlimited team members
AI lead prioritization
Automated follow-ups
Team dashboard
All integrations
Human support (yes, actual humans)

30-day money-back guarantee. No contracts. Cancel whenever.

*Price goes up to $199 after launch. Lock it in now and keep it forever.

One last thing

AI isn't going to
save your business.

You are.

AI is just a tool. Like email. Like your phone. The agents who win aren't the ones with the fanciest tech — they're the ones who use it to be more human, not less.

Blurb doesn't replace the human touch.

It frees you up to give more of it.

"Finally, an AI tool that doesn't make me feel replaceable." — An actual human agent

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